00 / SYSTEM PRINCIPLE

A system that turns the value of an idea into resonance.

Starting with an idea and a product, we tune creation, production, communication and delivery so their value reaches each person. Raise the faders to reveal concrete actions and resonance spreading from the nearest seats to the furthest.

SOURCE→MIX→STAGE→AUDIENCE

01—06 / INTERACTIVE CONTROL

SOMSOC CO-CREATION SYSTEM

Drag the yellow squares upward, click a scale mark, or use the arrow keys.

AUDIENCERESONANCE03 / FAR02 / MIDDLE01 / NEAR STAGE / SPEAKERS SOURCEIDEA / PRODUCTMIX / SOMSOCFEEDBACK → NEXT CREATION

Seats: ivory = unreached, yellow = reached, neon green = purchased. This illustrates different operating conditions, not an actual sales forecast.

01

SOURCE

1 2 3 4 5

Business planning and collaboration: define customer value and share investment, returns and risk.

SYSTEM LEVEL+1

+1 ACTION

Define the business hypothesis

Specify customers, needs, collaboration value and goals; explain who will buy, why, and what remains untested.

+2 ACTION

Validate demand and resources

Test purchase behaviour and price acceptance with target customers; confirm access to critical resources.

+3 ACTION

Confirm collaboration terms

Confirm rights, roles, budgets, profit sharing and risk allocation so commitments can be executed.

+4 ACTION

Test the business case in practice

Actual customers, transactions and economics support the core assumptions; material deviations are addressed.

+5 ACTION

Verify repeatability

Achieve agreed results in another batch or project, identifying which collaboration conditions can be reused.

02

DESIGN

1 2 3 4 5

Product value and assortment: turn a reason to buy into a viable, producible offer.

SYSTEM LEVEL+1

+1 ACTION

Define product value

Specify use cases, differentiation, price range, styles and sizes, with a clear reason to choose the product.

+2 ACTION

Validate the sample and price

Test fit, materials, experience and price with target users against agreed criteria; record reasons for rejection.

+3 ACTION

Finalize product specifications

Align materials, construction, sizing, packaging, SKUs and target cost with an approved production-ready sample.

+4 ACTION

Check real product performance

Sales mix, realized prices, returns and use feedback support the positioning; material experience issues are resolved.

+5 ACTION

Verify product improvements

A later batch demonstrates improvement while preserving cost, quality and brand requirements.

03

PRODUCTION

1 2 3 4 5

Supply, quality and cash: deliver reliably within cost, inventory and funding limits.

SYSTEM LEVEL+1

+1 ACTION

Identify supply constraints

Establish sourced estimates for minimum orders, capacity, lead times, quality risks and payment terms.

+2 ACTION

Validate production feasibility

Use a pilot run to verify process, quality, cost and lead time, resolving critical barriers to production.

+3 ACTION

Prepare for production

Confirm quantities, schedules, inspection, payments and contingency plans, with owners and funding coverage.

+4 ACTION

Verify batch delivery

Actual quality, arrivals and cost meet agreed standards; inventory and cash exposure remain within limits.

+5 ACTION

Verify supply adjustments

Replenishment, reductions or later batches preserve acceptable cost, consistent quality and reliable delivery.

04

STAGE

1 2 3 4 5

Value communication and buying experience: help customers understand, trust and complete a purchase.

SYSTEM LEVEL+1

+1 ACTION

Clarify reasons to buy

Define benefits, price rationale, supporting evidence and common questions; substantiate claims with facts.

+2 ACTION

Test understanding and trust

Test pages, displays, content and fitting experiences to check comprehension and identify key doubts.

+3 ACTION

Prepare the purchase experience

Align pricing, stock, sizing, payment, delivery and service information; pass end-to-end purchase checks.

+4 ACTION

Check the live buying experience

Review enquiries, abandonment, conversion and misunderstanding-related returns against experience targets.

+5 ACTION

Verify experience improvements

Compare outcomes after changes, accounting for traffic mix, pricing, inventory and other influences.

05

REACH

1 2 3 4 5

Channels and demand: reach suitable customers at viable cost and establish when further investment makes sense.

SYSTEM LEVEL+1

+1 ACTION

Define audiences and channels

Specify segments, channel roles, customer journeys, budget limits and measurement methods.

+2 ACTION

Validate channel effectiveness

Small tests meet agreed valid-order and acquisition-cost criteria; impressions and clicks alone are insufficient.

+3 ACTION

Coordinate the market launch

Align content, channels, timing, stock and fulfilment capacity, with budgets, tracking and stop conditions.

+4 ACTION

Check channel returns

Valid orders, costs, refunds and contribution meet channel targets; measurement and attribution limits are explicit.

+5 ACTION

Verify continued or increased investment

Later periods or added investment retain viable marginal returns without weakening supply, service or cash conditions.

06

RETURN

1 2 3 4 5

Customer outcomes and project returns: fulfil promises, verify returns and carry learning into the next cycle.

SYSTEM LEVEL+1

+1 ACTION

Define success criteria

Set business, delivery and service goals and review dates, with separate owners for profit, cash and customer outcomes.

+2 ACTION

Test service and measurement

Trial orders or rehearsals verify delivery, returns, settlement and records; exceptions and costs can be traced.

+3 ACTION

Establish service and settlement

Assign owners, response times, costs and settlement procedures so funds and information return as agreed.

+4 ACTION

Verify actual project returns

Check promises, contribution, cash recovery, stock and settlement against targets; flag open return and settlement periods.

+5 ACTION

Verify improvement in the next cycle

Implement specific changes from the review and verify their results and reusable conditions in a later cycle.

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