SOMSOCCo-Creation Platform
A Cultural Engine for Co-Creation & Conversion
About SOMSOC
Definition
SOMSOC uses culture as a shared foundation to restructure the relationships between creators, makers, distributors, and owners.
Structure
SOMSOC builds a global cultural engine from Harajuku by connecting creative disciplines into a unified system.
Function
SOMSOC enables content, brands, and creators to continuously generate, accumulate, and circulate value worldwide.
Mission of SOMSOC
We are redefining how culture is created, distributed, and owned
Product is Culture
We turn products into cultural carriers.
Collecting is Social
We turn consumption into identity and connection.
Creation is Equity
We turn creation into ownership and a shared future.
SOMSOC Timeline
XL-Universe Co., Ltd
Founded as a cultural label, launching apparel operations and building artist networks and exhibition experience.
SOMSOC Co., Ltd
Established to lay the foundation for the SOMSOC brand.
SOMSOC GALLERY
Opened in Harajuku, Tokyo as the first cultural node: an offline distribution and experience hub.
SOMSOC Digital Universe
The SOMSOC digital platform launched, forming a global cultural circulation system.
SOMSOC App
The official app launch completes the SOMSOC system.
The SOMSOC Approach
We Connect Creation and Conversion
At SOMSOC, a product is not an object.It is a constructed system of culture, space, and commerce, built simultaneously.
Cultural narrative
The story that gives the product meaning.
Physical presence
The space where it lives.
Sales environment
The channel that converts attention into ownership.
One System,
Not Separate Functions
RWA
Real space in Tokyo with global traffic.
Culture
Exhibitions, artists, events.
Commerce
Retail, EC, and limited drops only on the app.
from Harajuku visitors
A trusted cultural destination and one of Harajuku's must-visit stores.
Co-Creation Model
From content ignition to product design to retail conversion.
Content, product, and sales in one cultural loop.
SOMSOC connects creator direction, product development, gallery activation, and commerce into one integrated launch system.
Global IP Collaborations
Trusted by Leading Global IPs
Proven collaborations with world-class IP holders including PlayStation, Cyberpunk: Edgerunners, Elden Ring, and Dark Souls. Expanding presence at Tokyo Game Show since 2024.
Edgerunners
RING
SOULS
GAME SHOW
2024
GAME SHOW
2025
What Partners Gain
Market Power
Culture × Distribution
Cultural positioning meets proven retail and digital distribution.
Sales Velocity
Activation × Community
Launch events and community drive demand from day one.
Brand Expansion
Retail × Experience
Harajuku flagship becomes a physical embassy for your brand to establish its identity.
Revenue Growth
Visibility × Conversion
Cultural traffic translates directly into measurable sales.
Beyond One Drop
We don't run campaigns. We build universes in parallel.
Your Brand Universe ∥ SOMSOC Universe
Momentum = Shared Growth
SOMSOC App Coming Soon
A mobile cultural universe for discovery, limited drops, checkout, and member access.
Let's Build the New Universe Together
Co-create. Launch. Convert.
